Vittiya Saksharta Abhiyan (VISAKA) for Promoting a Digital Economy

By | September 23, 2017

Vittiya Saksharta Abhiyan to Make People Aware of the Cashless Economy

In a move to shift from cash-based economy to cashless economy, the central government had launched Vittiya Saksharata Abhiyan (VISAKA) on 2nd December 2016. It was a campaign to be run for a month between 12th December 2016 and 12th January 2017 for promoting a digital economy through student volunteers from the higher educational institutions.

Vittiya Saksharta Abhiyan

The Abhiyan was run by Ministry of Human Resource Development to make people aware of the cashless economy.


Under the Abhiyan, students of Higher Education Institutions were actively be engaged to encourage and motivate all payers and payees to opt for the digitally enabled cashless system for funds transfer. The youth of the country has been appealed not to just witness the shift towards cashless economy but act as vehicles to achieve it. They can come forward and join it to create awareness among the people and motivate them to adopt it.

How was VISAKA be implemented?

Head of the faculties, staff members as well as students was to take the lead in this transformational shift. They would act as the engine for the campaign and motivate members of their family and immediate surroundings to go for digital transactions and also educate them about how to work it out. A general misconception among the people about the cashless transaction is that it requires a smartphone and internet connectivity.

The HRD Ministry created a website where active faculty members and students could register themselves and provide their feedback and suggestions. They could upload progress of the work carried out by them for the Abhiyan.

The Ministry also had advised the head of the institutes to give credits to students volunteers of the campaign. The institutes were been given the responsibility that they prepare the presentation on different modes of digital payment and also translate them into the regional language besides English so that it could be easily explained to people of the region.

The heads were also directed to prepare a plan for the cashless campus within a certainly predetermined time-frame. NCC/NSS student volunteers of the institute can take up a lead to interact with shop owners and market associations to help them develop a cashless transaction system.

Vittiya Saksharata Abhiyan is a digital literacy campaign through the active participation of youth from the educational institution.

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